What is a retargeting pixel?
A retargeting pixel is essentially a tagging process that is the foundation of retargeting technology.
After placing a pixel on your site, your customers will be tagged based on browsing behavior, product preferences, and demographics-- and the retargeting campaign can begin
- Create a audience's segment to tag site visitors and is usually placed in the footer of your site right before the <body> closing tag.
Without it, you won’t be able to serve ads to your bounced site visitors. - The conversion tag allows you to track when retargeted users make a purchase or submit a form.
This allows you to measure to effectiveness and ROI of your retargeting campaigns. - The Exclusion tag allows you to remove people from your retargeting pool once they’ve converted, so ad dollars aren’t wasted on current customers.