Dynamic Banners - Requirements

TRAFFIQO will use your Product Catalog feed to “score” your shoppers to then enable the generation of dynamic real-time ads that speak directly to your visitors on other websites.

Required Product information

Name Description Example
ID (id)  Alphanumeric identifier (maximum 50 characters) of the product. 5487 
Name (name)  Product Name (string)  Apple iPhone 5 -16Gb
URL (producturl)  Absolute URL of the product page (string) http://www.yourwebsite.com/iphone5_16gb.html
Small Image URL (smallimage) Absolute URL of the image of the product (string) http://www.yourwebsite.com/images/iphone5_16gb_sm.jpg
Price (price)  Product price (without currency, without thousands separator, the ".” as decimal separator) 499.99
Description (description) Product Description (string) – Max characters: TBD iPhone is the thinnest and lightest iPhone ever.
Availability (instock) Flag indicating the availability of the product. (0 or 1) 1
Category ID 1 (categoryid1) Product Category (integer or string) Cell Phones (Category)

• Product information must be in separated fields within the XML or CSV file 
• No HTML tags should appear in the product fields including the description

How must the product information be formatted

  • CSV file

    • The header line is mandatory. All other lines correspond to the information of a product. 
    • Each data must be separated by a pipe (|), even if the field is empty. 
    • Alphanumeric fields such as name, description, (possibly the category) must be enclosed in quotes (").

  • XML file 

    • XML structure must be valid.  Special characters (such as & or <) need to be in HTML code 
    (Eg.. & and <).  All nodes must be correctly closed and listed under parent/child structure. 
    • If a node is empty, do not include it 

How is this data passed to Traffiqo

It can be done in 3 different ways:

  1. If the product information is not updated frequently, you can just email it to your account manager
  2. If you have an e-commerce you certainly can give us a Url where we can fetch the product feed
  3. We can provide you with and FTP access to deposit your file

Frequency 

We can arrange to collect the product feed recularly eg. daily, weekly, etc