Landing Page / Destination URL.
The landing page to which your ad links must:
a. always resolve to the same final URL, and never redirect to a different URL than that which was seen when the campaign was first submitted for review by Traffiqo
b. clearly disclose the company or person responsible for the ad and landing page;
c. not use any third parties’ brand, logo or design without the express, written permission of such party;
d. contain relevant information pertaining to the good or service being promoted by the ad (and not some other good or service intended to bait-and-switch a consumer); and,
e. include the advertiser’s terms and conditions and a privacy policy (or a link thereto), as well as an option for opting-out of promotional communication.
In addition, all creatives in a campaign must click-through to the same landing page domain.
Any landing page with the look and feel of a news article or other editorial content must clearly and prominently disclose to visitors that it is sponsored content or an advertorial.
6. Intellectual Property Rights. You are not permitted to submit any ad creative for which you do not have all necessary rights, licenses, consents and clearances regarding its intended usage.
7. Compliance with All Applicable Laws. In addition to the criteria set out in this creative policy, all advertisers must follow all applicable laws and regulations, including the FTC’s requirements and guidelines for truth in advertising. It is your responsibility to understand and comply with all such applicable laws and regulations.