The following ad creative types are prohibited
a. adult / provocative (e.g. adult humor; risqué or racy content; nudity; sexually suggestive imagery or text; or, images or content related to sexually related toys, games, books, websites, or products);
b. fake news, advertorials or similar content that fails to disclose that it is not providing an unbiased report (e.g. content which is intended to disguise the fact that it is an ad, or that does not disclose that it is sponsored content or an advertorial);
c. misleading or inaccurate messages, content or images (e.g. ads which appear to be a message from the publisher or application where the ads are displayed; ads which use or misappropriate logos of 3rd parties without permission; or, ads which promote unrealistic or extreme results);
d. inappropriate content or language (e.g. swearing; violence; graphic content; hate speech; harassment; or, defamatory content);
e. international dating / mail-order brides;
f. click-to-call ads that initiate a phone call that will connect the user to a premium-rate phone number, or subscribe them to any service;
g. gambling (unless the entity providing such is legally licensed to do so); or,
h. illegal materials or content.
The examples provided above are illustrative only, and do not provide a comprehensive list of prohibited ad types.