The following types of ads are considered sensitive. You should familiarize yourself with these content types, and ensure that your ad creative meet all the noted requirements. Traffiqo tags such ads, and each individual publisher decides whether they wish to allow such ad types on their site. Generally, publishers will block such sensitive content types, even if your ad meets the noted requirements.
a. Alcohol. Ads for, containing images of, or references to, alcohol must adhere to all laws in the United States as well as any geographic region in which the ads will be served.
b. Tobacco. Ads for, containing images of, or references to, tobacco (including tobacco consumption accessories and electronic cigarettes) must adhere to all laws in the United States as well as any geographic region in which the ads will be served.
c. Firearms and weapons. Ads for, containing images of, or reference to, firearms and weapons must adhere to all laws in the United States as well as any geographic region in which the ads will be served.
d. Gambling. Ads for, containing images of, or reference gambling (including any form of betting, lottery or ‘game-of-odds’; whether for monetary gain or otherwise) must adhere to all laws in the geographic region in which the ads will be served.
e. Religion. Ads for, containing images of, or referencing religion (including any church, god(s), higher power, faith, spirituality, prayer, etc.) must contain only positive, non-controversial content.
f. Politics. Ads for, containing images of, or referencing politics (including political parties, political figures past and present, political ideologies, political beliefs, etc.) must contain only positive, non-controversial content.
g. Military. Ads for, containing images of, or referencing military (including military enrolment, products/services for veterans, military figures, war, battles, etc.) must contain positive, non-controversial content.
h. Sexual health. Ads for, containing images of, or referencing sexual health (including contraception, fertility, family planning, sexually related pharmaceuticals, etc.) must contain positive, non-controversial content.
i. Dating. Ads for dating, relationships, finding friends, etc., must not contain messages of a sexual nature, or depict people in a sexually-suggestive manner. This prohibition includes ads showing people wearing revealing clothing, ads showing people in sexually suggestive body positions, ads with sexually suggestive text, or ads which may otherwise be inappropriate for younger and more conservative audiences.
j. Audio. Ads that play audio, whether automatically or after an action by the user (i.e. click, roll-over or hover) must always have an obvious and clearly visible control that allows the user to disable sound. Any ad that will play audio must do so immediately when the ad is loaded or immediately upon user-initiated action or rollover/hover, and may not begin to play audio at a later time without user-initiation.
k. In-banner video. Ads that play video within a banner space, whether automatically or after an action by the user (i.e. click, roll-over or hover) must always have an obvious and clearly visible control that allows the user to disable video playback. Any ad that will play video must do so immediately when the ad is loaded or immediately upon user-initiated action or rollover/hover, and may not begin to play video at a later time without user-initiation.
l. Expandable. Ads that expand or change from their original position or size, whether automatically or after an action by the user (i.e. click, roll-over or hover) must always have an obvious and clearly visible control that allows the user to close, hide or disable the expansion. Any ad expands must do so immediately when the ad is loaded or immediately upon user-initiated action or rollover/hover, and may not expand at a later time without user-initiation. Furthermore, when uploading expandable ads, the “Expandable (Web) Ad Tag” option must be used or the ad may serve into placements that do not support expansion.