Dynamic Retargeting?
Dynamic retargeting is an ad strategy that lets advertisers personalize every ad impression they serve to advertisers by featuring products or content recently viewed or otherwise relevant to the user.
Most retargeting campaigns serve static ads. That means the content of the ad is unchanging and will serve to some broad subsection of the targeted audience
With Dynamic retargeting, advertisers can pull in information from their product feeds (product images, prices, product names) and feature that content in the ads. The ad creatives themselves are therefore dynamic, and always changing based on what data Traffiqo knows about their visitors behavior during their time on your site.
For instance, if you have an online store selling hats and are running a dynamic retargeting campaign with Traffiqo, when your lost visitors see the ads, they will feature products they viewed or added to their cards.
The end result of this personalization is a 2-3x boost in click rates for dynamic ads over static ads.