We don't want users to feel misled by ads that we deliver, and that means being upfront, honest, and providing them with the information that they need to make informed decisions. For this reason, we don't allow the following:

  • promotions that prompt users to initiate a purchase, download, or other commitment without first providing all relevant information and obtaining the user's explicit consent
  • promotions that represent you, your products, or your services in a way that is not accurate, realistic, and truthful

Examples of what's not allowed

Here are some examples of content that we consider to be misrepresentative:

Omission of relevant information

  Failure to clearly and conspicuously disclose the payment model and full expense that a user will bear
  • Examples: Price, shipping costs, and other billing related information; interest rates; late payment fines or recurring subscription cost; using premium rate phone numbers in call extensions

  •  Failure to display legitimate physical contact information for a financial services business, or omitting material details about short-term loans or loan modification and foreclosure products
  • Examples: A bank that doesn't display its physical address, a loan company that does not disclose the monthly interest rate or the penalty amount for late payment

  •  Omitting material information when soliciting a charitable or political donation
  • Examples: Failing to display a charity or tax exemption number for charitable donations, failing to disclose whether political donations are tax exempt
  • Unavailable promotions

      Promising products, services, or promotional offers that aren't easily found from the destination page
  • Examples: Promoting products that are not stocked, promoting a deal that is no longer active, promoting a price that is inaccurate, call-to-action in promotion that isn't easily achievable from the destination page

  • Specific example: Ad reads "Buy tablets from $40," but upon clicking on the ad, the user finds no tablets available for purchase at $40
  • Missing or unrealistic promotions

      Making false statements about your identity or qualifications
  • Examples: A college student purporting to be a qualified lawyer, an unlicensed plumber claims to be licensed

  • sing false claims or claims that entice the user with an improbable result (even if this result is possible) as the likely outcome that a user can expect
  • Examples: "Miracle cures" for medical ailments, extreme weight loss products or programs, "get rich quick" schemes or promising large financial return for minimal effort or investment
  • Specific example: A weight loss ad that says you can eat whatever you want and lose 10 pounds in a month

  •  Falsely implying affiliation with, or endorsement by, another individual, organization, product, or service
  • Examples: Misleading use or mimicry of official government sites, stamps, seals, or agency names
  • Specific example: An advertiser mimics the layout and design of an official government agency site
  • Untrustworthy promotions

      or misstating information about the business, product, or service
  • Examples: Enticing users to part with money or information under false or unclear pretenses; presenting a false identity, business name, or contact information; charging users for products or services typically available for free; sites that are "phishing" for users' information

  • We take untrustworthy promotions very seriously and consider them to be an egregious violation of our policies. Advertisers or sites that are found to be untrustworthy are not permitted to advertise with us again, so please err on the side of caution in being clear about the product, business, or service that you're promoting. Note that in determining whether an advertiser or site is untrustworthy, we may review information from multiple sources including your ad, website, accounts, and third party sources.

    Acceptance and Agreement

    The above policies and agreements are in addition to, and not in substitution of  Traffiqo’s Terms of Use,  

    By agreeing to the Traffiqo Ad Tag Usage Agreement, you also agree to Traffiqo’s Terms of Use