How To Build a Prospective Campaign


In few easy steps your campaign is ready to launch.

  
  Phase 1: Select the campaign type

In order to decide if you want to start a re-targeting or prospective campaign, 
you need to decide if you want to target new visitors or return visitors.
 Prospective campaign is for new visitors only without saving their browser cookies. 



choose-campaign-type                   

       














Phase 2: Select your ad format and channel.



For example: if you wish to upload a 3rd party tag for a Desktop/Mac audience , you would select 3rd party ad tags. 

 Once you marked it in green ,choose the channel: Desktop,Web Mobile or Mobile InApp (which is available only on static banners). 




             Choose your Ad Format and Channel





  
  Phase 3:    General Setup 


 Start to setup the basic parameters for your campaign, such as: 
 campaign name, category (if you want to keep it RON just keep it blank) , flight dates, frequency cap, day time, budget, daily budget 

and your bids



.  

General Traffiqo Prospecitve Campaign Set Up






  Phase 4: Select your GEO


In order to select a GEO you need type the GEO on the available segments and click on add.
 For example to select United States, type USA. 
 Then select the GEO you added. Keep in mind, in case you won't select any GEO, 
your campaign would be setup as a global, means all GEOS that are available on the system.



        Select your GEO






  Phase 5:  Select White List URLs


We recommend to keep it blank on the setup phase, and adding site list when you start optimization phase.


   

White Site List






  Phase 6: Select Black Site URLs 


 We recommend to keep it blank on the setup phase, and adding site list when you start optimization phase. 
Otherwise, if you know in advance domains you would like to block, just click on the  +Add button.



         Black Site List






  Phase 7: Select the ad exchange inventory resource 


 On setup phase, we recommend to keep this section full selected. 


        Select your Ad Exchange







  Phase 8:  Select Operation System and Browser



Select your Operation System (OS) and Browser






  

  
  Phase 9: Add Creative



       Select your Creative




  Phase 10:  Summarize your campaign and Launch



       Launch Campaign






   11. Follow Notification 


 Creative would approved within 24 hours.  Please note that even if your creative is approved, 
you still need to wait up to 24 hours for the tech team to approve the campaign.


Notifications