How To Build a Prospective Campaign
Phase 1: Select the campaign type
In order to decide if you want to start a re-targeting or prospective campaign,
you need to decide if you want to target new visitors or return visitors.
Prospective campaign is for new visitors only without saving their browser cookies.
Phase 2: Select your ad format and channel.
For example:
if you wish to upload a 3rd party tag for a Desktop/Mac audience , you would select 3rd party ad tags.
Once you marked it in green ,choose the channel: Desktop,Web Mobile or Mobile InApp (which is available only on static banners).
Phase 3: General Setup
Start to setup the basic parameters for your campaign, such as:
campaign name, category (if you want to keep it RON just keep it blank) , flight dates, frequency cap, day time, budget, daily budget
and your bids
Phase 4: Select your GEO
In order to select a GEO you need type the GEO on the available segments and click on add.
For example to select United States, type USA.
Then select the GEO you added.
Keep in mind, in case you won't select any GEO,
your campaign would be setup as a global, means all GEOS that are available on the system.
Phase 5: Select White List URLs
We recommend to keep it blank on the setup phase, and adding site list when you start optimization phase.
Phase 6: Select Black Site URLs
We recommend to keep it blank on the setup phase, and adding site list when you start optimization phase.
Otherwise, if you know in advance domains you would like to block, just click on the +Add button.
Phase 7: Select the ad exchange inventory resource
On setup phase, we recommend to keep this section full selected.
Phase 8: Select Operation System and Browser
Phase 9: Add Creative
Phase 10: Summarize your campaign and Launch
11. Follow Notification
Creative would approved within 24 hours. Please note that even if your creative is approved,
you still need to wait up to 24 hours for the tech team to approve the campaign.
