2. General Setting
Start to setup the basic parameters for your campaign, such as:
campaign name, category (if you want to keep it RON just keep it blank) ,
flight dates, frequency cap, day time, budget, daily budget and your bids.
The big different between prospective campaign and retargeting campaign is that on retargeting you can setup basic goals.
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COS - cost of sale. If you wish to create a sale for a spend of certain amount of spend.
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CPC - cost per click. For targeting a goal of CPC rate you wish to spend.
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CTR - Click through rate. For targeting the % of the clicks from the total impressions.
- CPA - Cost per action. If you have a targeted action, you can select the target of the cost per action.
3. Select GEO
In order to select a GEO, type the GEO on the available segments and click on the +Add button.
For example in order to select United States,
type USA.
Then select the GEO you added.
Keep in mind, in case you won't select any GEO, your campaign would be setup as global, means all available GEOS.
4. Select specific categories
One of many retargeting advantages is the variety of categories you can target.
Your audience can be target into a very specific categories. This can Increase your visitors engagement and target better conversions.
5. Select white List URLs
We recommend to keep it blank on the setup phase,
and add site list when you start optimization phase.
6. Select black list URLs
We recommend to keep it blank on the setup phase, and add site list when you start optimization phase.
Otherwise, if you know in advance domains you would like to block, just click on the button +Add.
7. Select traffic volume per ad exchanges
The great thing about targeting is that you can decide the volume of traffic you want to buy from each ad exchange.
8. Others retargeting features
Target device, OS, browser, placement - above and below the fold.
Select the volume of each feature.
9. Add Creative
Select the creative you wish to retarget.
For personal ads, you would need to send us your product feed.
Available ad format: static ad, personal ads, rich media, flash.
10. Launch
11. Notifications
Creative approved within 24 hours.
Please note that even if your creative approved,
you still need to wait up to 24 hours for the tech team to approve the campaign.
